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earthshine

(1,642 posts)

7. I've been noticing that a lot of commercials on CNN and MSNBC use music in somewhat tangential ways.

Reply to Miles Archer (Original post)

Wed May 29, 2019, 11:28 PM

May 2019

Songs you know or knew, often having little to do with the commercial.

Sometimes they just play the smallest snippets of the song.

I think the idea is that they take a song that people know and presumably like, and create a feeling-level association with the product. Not a direct cognitive association.

You love the song, so try our product.

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Highlight:

Pat Benetar's "Hit Me With Your Best Shot" in a new Applebees commercial. Discuss. [View all] Miles Archer May 2019 OP

Hit me with some wet snot ProudLib72 May 2019 #1

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I despise Pat Benetar with every fiber of my being underpants May 2019 #4

Not her best song. Lochloosa May 2019 #5

Big Pat Benatar fan. Aristus May 2019 #6

I've been noticing that a lot of commercials on CNN and MSNBC use music in somewhat tangential ways. earthshine May 2019 #7

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Jimmy Buffett Wasn't A Fan Of Hers Either JimGinPA May 2019 #10