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In reply to the discussion: How '70s do these photos look to you? [View all]malthaussen
(18,558 posts)... and that conservatives of all stripes dressed like it was 1945 whenever possible. Permed hair was still common, especially among women who were a bit older than their 20s and had made regular trips to the beauty salon in the 60s. That kind of look would be considered more conservative and decent than the tight, brief, polyester, brightly-colored looks that were favored by the later Boomers. And the long, flowing, unstyled locks so typical of the generation would be anathema to those with a more rigid aesthetic.
The portable hair blower/dryer was a godsend to women in the 70s who didn't want to look like their pampered, manicured mothers, but not every woman in the 70s (or ever) has felt that way.
Note, also, that in the first pic most of the women appear to be older than their early 20s, and several of them have wedding rings. This pic differs from the others not in the date of the pic, but the nature of the subjects.
-- Mal