American Bra Size Average Increases From 34B to 34DD In Just 20 Years, Survey Says [View all]

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America's cup runneth over. The average bra size has jumped from a 34B 20 years ago to a 34DD in 2013, according to a new survey by lingerie retailer Intimacy.

Weight gain and breast implants have played a role in the increase, Intimacy spokeswoman Kate Terhune explained to The Huffington Post, but the biggest factor is that women are choosing a more appropriate size. "Women are more educated about bra fit," she said.

The chain interviewed more than 60,000 customers at its 16 stores nationwide, and compared the results to a similar study it did in 1992, Terhune said. Far more sizes are available now than in the early '90s, meaning that comfort in a larger cup could push up the mean. The company planned to publish the full results later Wednesday in a press release, Terhune said.

According to other news outlets, additional retailers were experiencing inflation as well. The bestselling bra at online seller Figleaves.com is a 34E (DD) and the size demand for its Just Peachy brand had risen to 38H, Glamour reported. Racked wrote that Italian label Cosabella had added a 38 for C, D and DDs.

http://www.huffingtonpost.com/2013/07/24/bra-size-survey_n_3645267.html