Once you cut back, you will find that things you used to eat suddenly taste TOO sweet - in other words, the less sugar you eat - the less the cravings and the less you want.
Here is my little trick - when I see foods high in sugar, I picture that skull and crossbones Poison symbol. I began to associate high sugar foods as poison. Same with any white flours or refined grains - they appear as poison to me now. And it helps to remember that the more sugar you eat, the more insulin is released and insulin is the appetite hormone, which makes you want to eat more of everything by stimulating your appetite.
Haven't given up sugar entirely (hey - I'm not a dietary saint!) but I do eat a whole lot less than I used to. And I'm not walking around feeling hungry all the time.
Just work your way through some initial cravings by cutting back and you will soon see a difference in how much you want. Good Luck - it will be worth it. 
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