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DetlefK

(16,670 posts)
1. Only in the slightest related:
Mon Mar 23, 2015, 12:55 PM
Mar 2015

Last week or so I read an article about two brothers making craft-chocolate in the US. (Try to guess whether they have ridiculously huge beards and mustaches. Come on. Guess.)
Pretty much everybody (from the big chocolate stores, to a sizable fraction of participants in their tastings, to the journalist writing the article) agrees that their chocolate is... meh. It's different from "mainstream"-chocolate, but it has a chalky texture and a mediocre taste.
But the business of these brothers is doing well.
Because they sell craft-chocolate that doesn't taste like what the chocolate industry made you think chocolate should taste like.

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