PBR (Professional Bull Riders) creating buzz in calling "BS" in DC [View all]

[mahatmakanejeeves]

PBR CREATING BUZZ IN CALLING "BS" IN D.C.

By: Andrew Giangola August 15, 2018@ 10:30:00 AM



The PBR ad is on 260 DC Metro subway cars and 18 super busses in the Washington, D.C. area to promote its upcoming September event.

A bold new ad campaign is jacking up awareness to PBR’s visit to our nation’s capital while creating a bit of controversy.

The outdoor campaign, promoting the tour’s inaugural visit to Washington, D.C. shows a bull in front of the iconic U.S. Capitol building with the headline “And You Thought This Town Couldn’t Handle Any More Bulls#*t.”

The ad creative debuted this week on 250 DC Metro subway cars and 18 Super King buses in the Washington, D.C. area. Ads are running up to the September 22-23 event in Fairfax at EagleBank Arena.

But one location banned the new ad. PBR tried to purchase available outdoor space not far from the Capitol, but the landlord selling the giant two-wall billboard refused to run it.
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I saw an ad for the event on a Metrorail car last week, and I knew that PBR was going to be in Fairfax anyway. I was surprised by the ad, as WMATA doesn't accept political advertising, deeming it too controversial.

Edited to remove the shouting in the title and to clarify that this is not the hipster beer.