The Florida governor’s race; Close and Caustic.

[COLGATE4]

4. One purely personal observation. I live in

the greater Tampa area. The only Cristi TV commercial I have seen is a vague, pointless montage of Charlie walking and talking in the old High School he attended in St, Petersburg, proclaiming that Scott's government is spending almost $200 less per student than when he was governor and how he worked with the opposing party to get things done and he will do it again. End.

Scott on the other hand is blanketing the TV airways, including important Spanish language channels with glowing personal endorsements from real voters who describe in glowing terms how Scott has made a huge (beneficial) difference to their lives. No pictures of Scott. Just "real folks" telling compelling "real" stories.

I just don't understand how we Democrats are so absolutely terrible in getting our message out. If I were low-information and had not paid attention to the campaign and was going to (as many do) vote based on what I saw on TV I would vote for Scott in a heartbeat. We really need to do a hell of a lot better.