Anybody hear of the Herbivorous Butcher?

[silverweb]

2. It helps people make the transition.

[font color="navy" face="Verdana"]This is especially true for those who need to get away from animal products because of "doctor's orders" and not because they decided to make the change for ethical/environmental reasons.

If they can substitute something that looks and tastes enough like what they're used to, they're more likely to stick with the diet - and eventually transition more fully to a vegetarian/vegan lifestyle on their own.

I'd also add that when people aren't cooking just for themselves, it simplifies the menu to have a a meat-like offering on the plate for everyone.

I know a couple doing this right now. He needs to go veg for his health and she likes her meat, but she's been willing to try meat substitutes for both of them. Now she's actually experimenting with more "exotic" (to them) vegan recipes that don't require a meat substitute. Progress!

It's the right direction to be moving in, so I'm all for whatever works!