Can Democrats Win Back the Deep South? [View all]

[octoberlib]

In the coming weeks, Hanauer and Loranne Ausley, a former member of the Florida House of Representatives, plan to launch something they're calling the Southern Project, which will conduct research and formulate messages that can help Democrats win over Southern voters. A pilot study conducted in North Carolina in February, for example, concluded that under the state's Republican governor, Pat McCrory, "there is a clear sense that hardworking taxpayers are getting the short end of the stick at the expense of big corporations and the wealthiest." The set of talking points advises progressives to make arguments "focused around fairness and accountability," whether the issue is tax reform or charter schools. The Southern Project will equip Southern Democrats with similar examples of messages that have been poll-tested to resonate with voters.

Ausley, who ran unsuccessfully for statewide office in Florida in 2010, said Republicans across the South risk alienating voters with their hard rightward turn. Every Republican-led Southern state has rejected the federally funded expansion of Medicaid under Obamacare, she noted; in Florida, Governor Rick Scott tried to accept the funds, but his own Republican-dominated legislature blocked the move. Southern Republicans have recently decried women's entry into the workforce and advocated teaching schoolchildren about proper gender roles.

"Republicans are doing the same thing over and over again to appeal to their base, and at some point it has to come back to bite them," Ausley said. Southern voters are generally conservative, but they're not extremists, as Mississippi showed in 2011 when it overwhelmingly rejected a constitutional amendment that would have declared a fertilized egg to be a "person" with rights. Genteel Southern moderates like Senators Lindsey Graham of South Carolina and Saxby Chambliss of Georgia find themselves increasingly endangered by Tea Party primary challenges; Chambliss has chosen not to run for reelection next year, setting up a race that will test Democrats' ability to win in that state.

The Democrats working in the South emphasize the long-term nature of their project. "The South is not where the West was" a decade ago, Hanauer told me. "But there is a lot of infrastructure starting to be built, and Republican legislators are going further than the Southern public wants. There's going to be a backlash."

http://www.theatlantic.com/politics/archive/2013/06/can-democrats-win-back-the-deep-south/277123/