Beer feud in Shiner as brewers battle in war for Shiner Bock's niche corner of craft beer [View all]
A Houston beer brand. The world’s largest brewer. Texas’ best-known craft brewer.
Add some fighting words and you have a marketing clash that is taking on overtones of the Texas Revolution.
The battlefield is Shiner, the home of Shiner Bock, where signs at a recent music festival blared, rather indiscreetly, “There’s a new Bock in town.” Billboards around the tiny town (pop. 2,171) also showed up to promote Crawford Bock, a beer launched by Karbach Brewing, a once-independent Houston brewer now owned by Anheuser-Busch InBev, or ABInBev.
To the Spoetzl Brewery, the maker of Shiner Bock, and local craft beer connoisseurs, the advertisements were a direct attack on their home turf — and the Texas craft brewing community at large. Spoetzl last week moved to rally its supporters with a reminder of another fight that pitted Texans against a powerful foe, publishing an open letter in the local newspaper that recalled the Battle of Gonzales, the opening skirmish of the Texas Revolution where a famous flag in the war for independence from Mexico was flown.
Read more: https://www.houstonchronicle.com/business/article/Beer-feud-in-Shiner-as-brewers-battle-in-war-for-14824477.php
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