http://urbanmilwaukee.com/2012/11/19/murphys-law-journal-sentinels-circulation-problem/
Since the merger of the Milwaukee Journal and Milwaukee Sentinel in the mid-1990s, the paper’s circulation has been in a free fall: the Sunday paper has gone from 466,000 subscribers to slightly more than just over 299,000 in 2012, while the daily paper dropped even more drastically, from 328,000 to about 175,600...
...The key value of the newspaper — the main thing that can drive readership — is the community’s trust in its accuracy and fairness. The newspaper has been undermining its reputation with its run of increasingly ridiculous stories...
The article talks about the declining interest in print news among younger readers, but I'd be curious to know what the geographic breakdown looks like. Has the paper managed to hold on to a greater percentage of their Waukesha (and Washington and Ozaukee) county subscribers -- the higher income demographic? -- as they've thrown the best interests of their Milwaukee readers under the bus.
Has it been worth it?
How much do they get for printing columns by Heritage Foundation P.R. flacks, like Christian Schneider? How much do they get for never taking a really hard, honest swipe at any of the Republican ideologues?
A poster in the comments that followed this story summed it up:
The MJS is a biased, right-wing paper, pretending to be fair.
= new reply since forum marked as read