The secret to campaign success

[SophieKoko]

1. Campaigns Are Expensive & They're Using Their Money Wrong

Many studies have shown that campaigns, which emphasize person-to-person connections, get more voters to turn out for candidates. Investing in some high-quality connections (not just half-hearted knocks on doors) work way better than TV ads, phone calls, and mailings. One in-person conversation can increase turnout by 20 percent--approximately 9 percentage points.

But instead politicians are spending all their campaign money on ads: http://www.stampstampede.org/blogs/stampstampede/16108632-campaigns-are-expensive-theyre-using-their-money-wrong