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One of the first and perhaps, best best investments made by Bernie Sanders was purchasing the services of Revolution Messaging, a company equated with successful online campaigns. It represented then-Senator Barrack Obama in his first Presidential campaign. Listed among its former clients is MoveOn, the behemoth organization that helped drive Obama (and many other Democrats) to victory. Revolution Messaging provides a number of apps and tools to magnify presence in a coordinated online effort. Twitter storms, coordinated fast response tweets and inflated poll results are evidence of this effort.
Bernie hired Obama's message team, while Clinton hired Obama's delegate team.
I think we can all see which strategy paid off.
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