Revolution Messaging helps drive Sanders' 'political revolution'
Nicole Gaudiano, USA TODAY 11:23 a.m. EDT March 23, 2016
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(Photo: Arun Chaudhary, Revolution Messaging)
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WASHINGTON Sen. Bernie Sanders has weathered some tough losses in his long-shot bid for the Democratic presidential nomination. But even when pundits close the curtain on his campaign, his supporters open their wallets.
Online small-dollar contributions helped the Vermont independent exceed an improbable goal of raising $40 million for the month of February and outraise Hillary Clinton for the second month in a row with a one-day haul of more than $6 million pouring in after she trounced him in South Carolinas Feb. 27 primary. And supporters donated more than $4 million, just shy of the campaign's goal, since Clinton swept Tuesdays five nominating contests.
Such success helps explain why the campaign believes his political revolution is just getting started, despite his sizable delegate deficit. Whether he wins or loses, passionate supporters have responded to his online appeals with windfalls and many are likely to give again because they havent reached the legal limit on donations.
As our supporters go, the campaign goes, said Tim Tagaris, a partner at the firm Revolution Messaging who leads Sanders digital fundraising. They recognize that they are acting collectively with millions of people just like them to make a real difference in the campaign.
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http://www.usatoday.com/story/news/politics/elections/2016/2016/03/18/revolution-messaging-helps-drive-sanders-political-revolution/81977160/