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https://revolutionmessaging.com/2016/01/15/revolution-messaging-launches-first-of-its-kind-text-to-donate-technology-for-bernie-sanders-presidential-campaign/


Revolution Messaging Launches First of Its Kind “Text-to-Donate” technology for Bernie Sanders’ Presidential Campaign
First Presidential Campaign to Integrate Text Messaging with ActBlue Express to Allow Quicker Rapid Response Donations

Washington, DC — Today, full service digital firm Revolution Messaging is pleased to announce the launch of an innovative text-to-donate technology for the Bernie Sanders presidential campaign. Powered by Revolution’s Revere Mobile platform, this integration enables supporters with ActBlue Express accounts to quickly donate to the Bernie Sanders presidential campaign via text messaging. With an increasing number of small-dollar contributions being made via a mobile device, and a large list of mobile subscribers, the Sanders campaign is now in a better position than any other campaign to take advantage of high leverage moments for fundraising.

Revolution Messaging’s integration with ActBlue Express drastically simplifies the mobile donation process to a simple text message asking if you would like to donate via your Express Account. This integration ties the supporter’s cell phone with their Express Pay account. Prior to this integration, SMS contributions were prohibitively expensive for campaigns because of exorbitant charges to the wireless bill. This technology cuts out extra steps, carriers costs, and pricey percentages not going to the campaign. Now, with just a few keystrokes, a donor can quickly contribute from their phone using their payment information already stored within ActBlue.

Already, Revolution Messaging and the Bernie Sanders campaign are deploying creative strategies to raise record contributions without a traditional fundraising team. This new technology will make it easier than ever for supporters to make quick, event-driven donations such as during debates or rallies. The campaign will now be able to quickly text supporters breaking news alerts and invite them to reply to donate.

“Our new ‘Text-to-donate’ technology will make it easier than ever for supporters to donate from their mobile phones,” said Revolution Messaging CEO Scott Goodstein. “We are proud to be changing the traditional political campaign playbook with the Bernie Sanders campaign — and we’re excited to add this first of its kind technology.”

The technology was launched last night with a text during the Republican debate.