Colombia rated among the 10 strongest brands in Latin America [View all]

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http://colombiareports.co/colombia-rated-among-10-strongest-brands-latin-america/


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The CBI study was based on information given by 2000 travellers aged between 21 and 65, from countries all around the world, including the United States, Great Britain, the UAE, Australia, India and China. It focused on the travelers’ perceptions of the different countries’ quality of life, value system, culture and the possibility for business investment.

Colombia came second in the ‘opportunity for work’ category, behind Uruguay, and third in the ‘skilled labor force’ category, behind Argentina and Uruguay.

The study says that 65% of the travellers who had visited Colombia then recommended it to others, while 13% of those who hadn’t yet visited were considering doing so in the near future. Germans seem to hold Colombia in the highest regard amongst travellers.

Sitting at the top of the CBI study for brand strength is Brazil, followed by Argentina, Costa Rica, Chile, Peru, Mexico, Uruguay, and Panama. With Colombia and Puerto Rico completing the top 10.