Greg Weeks | September 23, 2021
Global Americans Contributor

Photo: AFP via Getty Images
Salvadoran President Nayib Bukele is now facing protests over multiple corruption scandals, a packed court giving him the right to re-election, and a controversial bitcoin rollout. Bukele has responded to critics with derision, even changing his Twitter bio to Dictator of El Salvador on Sunday night. Newsweek wondered whether the presidents account had been hacked. Bukeles profile was hacked, but not in the traditional sense. Instead, his Twitter account, and the state of democracy in El Salvador, has been hacked by a strain of twenty-first century authoritarianism.
Since before taking office, Nayib Bukele has carefully crafted an image of youth and hipness, with a hint of irony, just a regular guy with a backwards cap on his iPhone. Referring to himself as a dictator will leave his supporters nodding and laughing, and his opponents in a rage. He leaves just enough doubt to say, I was only joking. The latest change to his bio isnt Bukeles first such gesture. Earlier this year he changed his Twitter profile picture to an image of the actor Sacha Baron Cohen from his movie The Dictator.
But its not a joke. One aspect of twenty-first century right-wing authoritarianism is appropriating your opponents insults in order to say what had previously been unspeakable. An infamous example is Hillary Clinton referring to a basket of deplorables in reference to supporters of Donald Trump. Deplorable specifically meant those with racist, sexist, homophobic, xenophobic, Islamophobic, you name it views. This was as intense a criticism as she could muster, at least publicly.
Before long, the ubiquitous red MAGA hats were matched by t-shirts proclaiming the wearer to be proud to be a Trump deplorable. They werent bothered in the slightest about being labeled as largely misanthropic. It was a badge of honor to be something that Hillary Clinton hated.
We see a similar context in Brazil. President Jair Bolsonaro is criticized for waxing nostalgic about Brazils Cold War military dictatorship, so his supporters attend protests in pro-dictatorship t-shirts, or with Bolsonaro in army fatigues. Dictatorship becomes stylish.
Since the end of the Cold War, public celebration of dictatorship and racism has tended to be at the fringes of society, but now it is mainstream presidential rhetoric. Followers who previously felt they had to keep their views to themselves can openly declare what they believe, no matter how violent. Their leaders encourage it.
When he isnt tweeting furiously about bitcoin, Bukele tweets denunciations of journalists, even posting specific pictures of those he says are attacking him unfairly. It does not take much effort to understand the chilling effect such messages have. Journalists, especially women, report being directly threatened on social media and harassed. Further, in a high-profile move, Bukele expelled Mexican journalist Daniel Lizárraga of El Faro, an important Salvadoran digital newspaper.
Meanwhile, attacks on the opposition FMLN party led its members to hold Bukele responsible and call him a murderer. As the Salvadoran Human Rights Defenders Network put it, Bukeles harassment creates a context of extreme hostility, which leads to fear and self-censoring.
More:
https://theglobalamericans.org/2021/09/its-no-joke-bukele/