STOCK MARKET WATCH -- Thursday, 10 May 2012

[Demeter]

8. Will Marriage Become a Thing of the Past for All But the Wealthy?

http://www.alternet.org/story/155234/will_marriage_become_a_thing_of_the_past_for_all_but_the_wealthy?akid=8732.227380.6GeliA&rd=1&t=30

Perhaps what we are witnessing is not so much the death of a tradition but a further widening of the class divide. The institution is dying -- for the poor. The idea of Government-managed marriage — the institution that dates from the 1600s and has long been considered one of the foundations of the social structure of civilization — is rumored to have passed away, quietly, in 2011.

It has been widely reported that the institution died of complications from a progressive disease. The causes include growing equality in the workforce, social acceptance of licenseless sex, and the dissolving of the stigma of being either single or gay. In its prime, marriage offered economic structure and support to women who didn’t work outside the home, and a broadly accepted framework for child rearing. Ideally, marriage also offered security and companionship. But as cultural norms changed — influenced by increasing numbers of women seeking higher education and equal rights, along with the mid-20th-century Kinsey reports and the Masters and Johnson report, which offered stunning new insights into human sexual behavior — so too did the practice of marriage. The results: today there are more single than married people in the nation. The shotgun marriage has entered the realm of folklore. And the number of single parents has skyrocketed. A widely quoted 2010 Pew Research Center study reports that four in 10 respondents said the institution is becoming obsolete.

Marriage’s fall has been chronicled by a vast array of articles in major media outlets, based on a vast array of studies. (Along with the Pew Center study, two others are: “Marriage and Divorce: Changes and Their Driving Forces,” by Betsey Stevenson and Justin Wolfers, and “The Deinstitutionalization of American Marriage,” by Andrew Cherlin, a professor of sociology at Johns Hopkins University.)

But is it possible that the death of marriage is an exaggeration? Is the old institution simply going through some shape-shifting that is as much economic as cultural? Consider that the studies also show that marriage, while declining among the majority of Americans, remains the institution of choice for one particular subset: adults with a college education and a substantial income. In a recent interview, Andrew Cherlin commented that “Marriage matters more now as the symbol of the good life than as a legal institution.” He added, “I don’t think the battle over same-sex marriage is about rights anymore. It’s about being allowed to have a first-class social status.”


OKAY, MARKETEERS--WHAT DO YOU THINK? WHAT TRENDS HAVE YOU SEEN?