STOCK MARKET WATCH -- Wednesday, 25 January 2012

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38. Sevenly hopes to change the world one T-shirt at time

http://www.latimes.com/business/la-fi-charity-firm-20120125,0,6517893.story


Sevenly co-founders Dale Partridge, 26, left, and Aaron Chavez, 19, the Fullerton company's headquarters. The pictures in the bottles signify each cause the company supports: anti-slavery, hunger relief, clean water, medical help, disaster relief, anti-poverty and miscellaneous aid. (Gary Friedman, Los Angeles Times / January 5, 2012)

At Sevenly, a business started by young entrepreneurs in Orange County, a key to the operation is the number seven.

Each line of T-shirts and hoodies designed by the company goes on sale for exactly seven days. No more, no less.

The Fullerton company donates to seven causes: anti-slavery, hunger relief, clean water, medical help, disaster relief, anti-poverty and miscellaneous aid.

And for every item sold, Sevenly donates — you guessed it — $7.