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In reply to the discussion: STOCK MARKET WATCH -- Monday, 17 March 2014 [View all]xchrom
(108,903 posts)18. JACK DANIEL'S OPPOSES CHANGING TENN. WHISKEY LAW
http://hosted.ap.org/dynamic/stories/U/US_WHISKEY_WAR?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2014-03-17-05-04-33
NASHVILLE, Tenn. (AP) -- If it isn't fermented in Tennessee from mash of at least 51 percent corn, aged in new charred oak barrels, filtered through maple charcoal and bottled at a minimum of 80 proof, it isn't Tennessee whiskey. So says a year-old law that resembles almost to the letter the process used to make Jack Daniel's, the world's best-known Tennessee whiskey.
Now state lawmakers are considering dialing back some of those requirements that they say make it too difficult for craft distilleries to market their spirits as Tennessee whiskey, a distinctive and popular draw in the booming American liquor business.
But the people behind Jack Daniel's see the hand of a bigger competitor at work - Diageo PLC, the British conglomerate that owns George Dickel, another Tennessee whiskey made about 15 miles up the road.
"It's really more to weaken a title on a label that we've worked very hard for," said Jeff Arnett, the master distiller at the Jack Daniel's distillery in Lynchburg, Tenn. "As a state, I don't think Tennessee should be bashful about being protective of Tennessee whiskey over say bourbon or scotch or any of the other products that we compete with."
NASHVILLE, Tenn. (AP) -- If it isn't fermented in Tennessee from mash of at least 51 percent corn, aged in new charred oak barrels, filtered through maple charcoal and bottled at a minimum of 80 proof, it isn't Tennessee whiskey. So says a year-old law that resembles almost to the letter the process used to make Jack Daniel's, the world's best-known Tennessee whiskey.
Now state lawmakers are considering dialing back some of those requirements that they say make it too difficult for craft distilleries to market their spirits as Tennessee whiskey, a distinctive and popular draw in the booming American liquor business.
But the people behind Jack Daniel's see the hand of a bigger competitor at work - Diageo PLC, the British conglomerate that owns George Dickel, another Tennessee whiskey made about 15 miles up the road.
"It's really more to weaken a title on a label that we've worked very hard for," said Jeff Arnett, the master distiller at the Jack Daniel's distillery in Lynchburg, Tenn. "As a state, I don't think Tennessee should be bashful about being protective of Tennessee whiskey over say bourbon or scotch or any of the other products that we compete with."
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Interesting roadmap on how to kill off a country. Bascially, take the companies that
jtuck004
Mar 2014
#10
Consortium News article (top) repost at theecologist via gmwatch link.
proverbialwisdom
Mar 2014
#33