Right wing stepping up attacks on renewable energy

[kristopher]

20. Setting aside yet another personal attack from you...

The idea of DU being like a water cooler in an office is a good image to work with. I would respond, however, that this is precisely what makes it the type of fertile ground that propaganda efforts aimed at creating a grass roots groundswell love to target. Whisper campaigns and recruiting low-information (on a specific topic) people via peer influence to jump on a bandwagon are both extremely important tools in shaping public opinion. This segment of the campaign isn't a process that depends on the scientific method, it works on the level of personal relationships.

The volunteer structure of the organization looks to be explicitly designed to reach audiences at the DU level and to arm them with both tools and training designed to specifically for that segment of the campaign. Remember, their goal isn't to promote coal, petroleum and natural gas, but instead to stop positive memes related to wind energy (and effort that couldn't help but overflow to renewables more broadly). With an army of volunteer keyboard warriors distributed widely around the country acting within the context of a broad coordinated messaging campaign there is no shortage of manpower such as you suggest.