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What You Read On MSNBC.com Might Be Written By The Fossil Fuel Industry [View all]
What You Read On MSNBC.com Might Be Written By The Fossil Fuel Industry
BY ANDREW BREINER ON NOVEMBER 6, 2013 AT 12:50 PM
MSNBC relaunched on October 30 with a pretty new website, an impressive slate of newly-hired progressive reporters, plus a couple of questionable “launch partners,” corporate sponsors who will write content for the site. General Electric (GE) and America’s Natural Gas Alliance (ANGA) will contribute “native advertisements,” meaning ads branded as MSNBC stories, to the news site in exchange for sponsorship.
ANGA is a natural gas industry group that promotes increased natural gas exploration and drilling and discourages regulation. An ANGA spokesperson recently told the Los Angeles Times that using more natural gas “can substantially reduce greenhouse gas emissions,” which is not true over the long term. Natural gas does burn cleaner than coal and some see it as a bridge fuel to wide renewable energy adoption — though that bridge must be short to meet key climate goals.
It is as yet unclear what America’s Natural Gas Alliance will cover, though it will be featured in sponsored polls housed in a section focused on facts about natural gas. It is unknown whether that entire section will be an advertisement. GE’s will focus on the “Industrial Internet,” the “Brilliant Machines Innovation,” and how they are impacting our world.
A look at ANGA’s previous sponsored stories for other outlets can give a good idea of what they will write. The Huffington Post ran two stories “Presented by America’s Natural Gas Alliance” on September 10, entitled “8 Cities Embracing Natural Gas” (reposted on October 18 at “8 Greenest Cities Embracing Alternative Fuel”) and “The Quiet Revolution Behind Your Light Switch,” the latter authored by Marty Durbin, President and CEO of ANGA.
Durbin repeats ...
BY ANDREW BREINER ON NOVEMBER 6, 2013 AT 12:50 PM
MSNBC relaunched on October 30 with a pretty new website, an impressive slate of newly-hired progressive reporters, plus a couple of questionable “launch partners,” corporate sponsors who will write content for the site. General Electric (GE) and America’s Natural Gas Alliance (ANGA) will contribute “native advertisements,” meaning ads branded as MSNBC stories, to the news site in exchange for sponsorship.
ANGA is a natural gas industry group that promotes increased natural gas exploration and drilling and discourages regulation. An ANGA spokesperson recently told the Los Angeles Times that using more natural gas “can substantially reduce greenhouse gas emissions,” which is not true over the long term. Natural gas does burn cleaner than coal and some see it as a bridge fuel to wide renewable energy adoption — though that bridge must be short to meet key climate goals.
It is as yet unclear what America’s Natural Gas Alliance will cover, though it will be featured in sponsored polls housed in a section focused on facts about natural gas. It is unknown whether that entire section will be an advertisement. GE’s will focus on the “Industrial Internet,” the “Brilliant Machines Innovation,” and how they are impacting our world.
A look at ANGA’s previous sponsored stories for other outlets can give a good idea of what they will write. The Huffington Post ran two stories “Presented by America’s Natural Gas Alliance” on September 10, entitled “8 Cities Embracing Natural Gas” (reposted on October 18 at “8 Greenest Cities Embracing Alternative Fuel”) and “The Quiet Revolution Behind Your Light Switch,” the latter authored by Marty Durbin, President and CEO of ANGA.
Durbin repeats ...
http://thinkprogress.org/climate/2013/11/06/2898581/fossil-fuel-interests-msnbc/
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