I don't mind calling it Hydrogen Industry claptrap and skewed and bad data.
The comparative efficiency chart traces back to this page: http://cleancaroptions.com/html/about_us.html
Origin of this web site. The simulation work that forms the basis of this web site grew out of a summer retreat of the Board of Directors of the National Hydrogen Association in 2007. The NHA directors decided that we needed to develop a credible model to compare all the alternative fuels and vehicles, so that others could judge the relative merits of hybrids, plug-in hybrids, biofuels, battery electric vehicles and hydrogen-powered fuel cell electric vehicles.snip
In May of 2010, Dr. Thomas was awarded the Jules Verne award for superior service by the International Association of Hydrogen Energy at the 18th World Hydrogen Energy Conference in Essen, Germany. The inscription on this award reads for his leadership in system studies, analyses, and entrepreneurship in development and commercialization of hydrogen technologies.
It seems a waste of energy to argue with someone so wholly committed to a single solution, willing to post such bad information.
I like your OP chart, which shows for the Spark EV which utility provider was selected for comparison. This indicates knowledge of energy infrastructure unlike those who say that EVs run on coal.
No they don't, unless they run on electricity coming from a coal-heavy electric utility provider.
That "comparison of total efficiency" "well to wheel" chart exists nowhere except the Japan Hydrogen Fuel Cell project and Toyota-promoted sites, and the data is totally skewed, comparing values for EVs under the assumption that the electricity is coming from thermal plants.
It may well be fair data for Japan in 2006, but I live in California in 2014.
Thanks for the OP.