Even under the current pricing structure that is right-wing inspired claptrap:
California Solar Installations Highest in Middle Income Households
Solar Installations Adoption Highest for Middle Class
California solar installations are highest in middle income households according to a recent report by SunRun and PV Solar Report titled, Solar Adoption is Highest in Median Income Zip Codes. Almost two thirds of the California solar installations installed in 2009, 2010, 2011 were in zip codes where the median annual household income was less than $85,000. Thats right solar installations are not just for the rich!
Solar installations continue to rise in middle income households faster than any other segment of the California solar installation market. Thinking solar installations are a home improvement project reserved for the rich is something of the past. So far in 2011, of the 16,428 solar installations installed in California 10,193 of them were for households with an annual income between $40,000 and $84,999.
The report took a sample of 1,639 zip codes throughout California broken down by 2011 projected median household income and compared with the number of solar installations that had been completed according to data collected by the California Solar Initiative (CSI). The result undeniable data that California solar installations are more common for middle class homes than the rich. This means your neighbors are more likely to have solar installations than your companys CEO.
In fact, Fresno and Bakersfield, two of the Top 5 Solar Cities in California I wrote about in the blog post by the same title, have an annual household income averaging between $40,000 and $50,000. Malibu, a city with an annual household income of $160,000 didnt even make the top 25 cities for California solar installations...
http://www.yoursolarinstallation.com/california-solar-installations-highest-in-middle-income-households/
Report: http://www.pvsolarbuzz.com/images/stories/PDFs/solarbyincome.pdf