When will the world wake up to the potential of poo power?

[nationalize the fed]

2. Literally fueled by Bullsh*t

Toyota is Wide Awake when it comes to this

Toyota is taking on the hydrogen fuel-cell car haters — including Elon Musk

In a new ad campaign produced by the agency Droga5 and tagged "Fueled by Everything," Toyota is taking the direct approach. The company is showing, quite literally, how a Mirai can run on bullshit.

The first 3-minute spot, "Fueled by Bullsh*t," was directed by Morgan Spurlock. In it, fuel-cell engineer Scott Blanchet introduces the concept then heads for a dairy farm, where a farmer provides access to a huge pile of cow dung. The engineer loads up, the drives off to introduce us to the hydrogen-extraction process. Essentially, the poop marinates in large pools and generates biogas, which can then have the hydrogen removed. The dairy farmer returns, he and the engineer fuel up a Mirai, and they drive back to farm.

Presto! A fuel-cell car that runs on bullshit! Well, cow shit mostly, but maybe there's a bull in that herd someplace.

It's a cheeky execution that capitalizes on one prominent naysayer's disdain for FCEVs — an understandable disdain, as Musk and Tesla are selling electric cars that require recharging, not refueling....
http://www.businessinsider.com/toyota-is-taking-on-the-hydrogen-car-haters--including-elon-musk-2015-4