Why Do Women Pay More Money For The Same Stuff? – Consumerist [View all]

[Panich52]

It starts with toys and baby clothes, and continues for the rest of our lives: items that seem identical have different prices according to which gender they’re marketed to. We take this for granted, mostly because these items are on separate shelves in the store, making it harder to compare prices directly. How far does the problem reach, and why does it happen in the first place?
TOYS
Which toys and books are marketed to boys and girls and why is a separate issue, but what about when two items are pretty much identical, yet one costs more because of the color? What seems like the same set of blocks in pastel colors has slightly fewer pieces than the boys’ version for some unexplained reason. The “girls'” version could be less expensive because of simple dynamic pricing, but why do toys have “default” and “girl” versions?
CLOTHES
Some items seem like they should be price-neutral by gender, but the law doesn’t see them that way. No, really: even for items that are pretty much the same like sneakers or jeans men’s and women’s items are taxed at different rates. Why? It’s lost in the history of tariff negotiations, but means that it can cost slightly more to import some items.

More
http://consumerist.com/2015/05/05/why-do-women-pay-more-money-for-the-same-stuff/