Michigan's attendance streak was boosted with 60,000+ free tix [View all]
http://sports.yahoo.com/blogs/ncaaf-dr-saturday/michigan-s-attendance-streak-was-boosted-with-60-000--free-tix-134958314.html
Michigan's streak of home games with over 100,000 people in attendance got a significant assist from comped tickets in 2014....
The last time Michigan had a home game with less than 100,000 was on Oct. 25, 1975. The News says the six-figure mark includes "tickets sold, tickets distributed, staffing, catering employees, university facility and operations employees, the spirit squad and marching band, and the media."
The increase in the practice, while striking, isn't all that surprising given Michigan's struggles in 2014. Not only did the team perform poorly on the field, there was the whole debacle with quarterback Shane Morris and the coaching staff's handling of his concussion.
You may also remember the promotion last season that saw two tickets (briefly) given away to the team's game against Minnesota with the purchase of a Coca-Cola product. The school called the promotion a "miscommunication" after a picture of the sign started to spread.