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Fresno Grizzlies lose second major sponsor after controversial Memorial Day video
Heineken USA has announced it has terminated its sponsorship of the Fresno Grizzlies after a controversial video was aired at Chukchansi Park on Memorial Day.
The company advertises with the Grizzlies under the Dos Equis and Tecate brands, which it owns. The beer brands were among the biggest partners of the team.
It is the second major sponsor to pull its sponsorship of the team after Sun-Maid pulled its sponsorship earlier on Thursday.
In a statement, Dos Equis said, "We are disheartened to learn of the views expressed in the video that aired during Monday's Fresno Grizzlies game, as they do not reflect our core values. We have ended our relationship with the team, effective immediately *, and we have informed them accordingly."
https://abc30.com/politics/fresno-grizzlies-lose-second-major-sponsor/5323855/
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* effective immediately translates to pulling down and removing the beer signs while fans were arriving for the day's game. That's gotta leave a mark!
Heineken USA has announced it has terminated its sponsorship of the Fresno Grizzlies after a controversial video was aired at Chukchansi Park on Memorial Day.
The company advertises with the Grizzlies under the Dos Equis and Tecate brands, which it owns. The beer brands were among the biggest partners of the team.
It is the second major sponsor to pull its sponsorship of the team after Sun-Maid pulled its sponsorship earlier on Thursday.
In a statement, Dos Equis said, "We are disheartened to learn of the views expressed in the video that aired during Monday's Fresno Grizzlies game, as they do not reflect our core values. We have ended our relationship with the team, effective immediately *, and we have informed them accordingly."
https://abc30.com/politics/fresno-grizzlies-lose-second-major-sponsor/5323855/
....................................
* effective immediately translates to pulling down and removing the beer signs while fans were arriving for the day's game. That's gotta leave a mark!
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