Just my observation, but Prosperity Gospel seems to focus on two types of personalities: people who are desperate to improve a very poor situation (and who can least afford to be throwing dollars at these "preachers"
and people like a family who are close friends of ours: they lost everything in the economic collapse of 2008 while attempting to get rich through real estate speculation. Having lived pretty much with the assistance of others over the last four years as they try to dig themselves out, they're now trying to get rich so they can be "vessels" for God to distribute his wealth to others.
And that may be true; and, maybe the underlying motivation is that they still just wanna' get rich.
Life's complicated. 
edit: my math sucks... 
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