...and I can say absolutely that I don't get this guy or any other "nonbeliever" who goes in for 40 days of sacrifice that usually means nothing in the long term. I mean, either you go back to it--so what did it mean to give it up?--or you don't, which means you realize it didn't matter as much to you as you thought it did, and so you didn't really sacrifice anything that honestly mattered, did you?
Shrug. Like I said, doesn't strike me as all that attractive unless you're a hoarder trying to learn how to do with less. But then, the website won't let me read the whole article anyway (not with logging in, which I won't do). So maybe there's more evidence that this holiday does attract nonbelievers other than this one (certainly confabulating if you say it attracts unbelievers but only provide one such, no?). Maybe these nonbelievers offer valid reasons why they'd be attracted to lent, but in my experience most unbelievers are not so attracted and that puts me in doubt of the article's thesis that it is attractive to nonbelievers.
Now, Yuletide holidays with pretty lights, cookies and gifts--that holiday is certainly attractive to nonbelievers