Christian Dating Service Tells Commuters: Jesus Can Make You a 'Better Lover'
By Katherine Weber, Christian Post Reporter - January 8, 2014
A Christian dating website in London is taking a unique approach to advertising through a new campaign dotting the London Underground, telling commuters that believing in Jesus will make them "better lovers."
The posters, which will adorn the outside panels of the city's Tube carriers, include vivid colors and fonts reminiscent of retro advertisements for anti-impotence drugs. One advertisement reads: "Christians Make Better Lovers," making many commuters assume that the message is directed toward sex, instead of relationships. The message is clarified by smaller print below that reads:
"Christians believe in love. 'Love one another' is written into their code. So if you are a single Christian, why not give our award-winning dating site a try?"
Another advertisement reads "Another dating site? Thank God! No seriously. That's because we're not just another dating site, we're dedicated to matching single Christians in the UK."
A third ad says
"God knew you would see this. He knows that if you are Christian and single you would probably love a like-minded partner. So why not give our award-winning dating site a try?"
http://www.christianpost.com/news/christian-dating-service-tells-commuters-jesus-can-make-you-a-better-lover-112251/
ETA, Usual Grumping - this approach is not "unique" at all. The Church of England did it in the London Underground a few years ago. Same idea, make Jebus "hip" and "relevant" to younger suckers...er, potential converts. IIRC, the posters featured a muscular, WWE-style Jesus with the tagline: "Meek and Mild? As if!" Do I have to add that the campaign was a miserable failure? Some of our UK correspondents will know more about it, but that's what I remember.
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