Bernie Sanders ads are killing it with Democrats and Independents [View all]

[Uncle Joe]

Commercials from the Sanders campaign, released over the last 180 days, dominated a list of top political ads ranked by effectiveness by ad-scoring firm Ace Metrix. The scores were based on eight metrics, including whether people enjoyed watching the ads, thought they were persuasive, agreed with the overall messages, were driven to seek more information, learned something from them, thought they were credible, found them relevant, and whether the ads grabbed their attention.

Ace Metrix scored 152 political ads released over the last six months, based on interviews with 500 national registered voters per ad. The respondent pool was evenly balanced, the company said, between those who self-identified as voting Republican, voting Democratic, and voting Independent.

Commercials produced by the Sanders campaign made up seven of the top 10 most-effective ads as determined by overall voters, because they performed well with both Democrats and Independents, the results showed.

Top 10 most effective political ads, as of Jan. 12

Rank Campaign Ad Ace Score
1 Bernie 2016 Social Security 550
2 Bernie 2016 Real Change #2 532
3 Bernie 2016 Works for Us All 523
4 Bernie 2016 Mari 519
5 Carson America We The People 571
6 Bernie 2016 Real Change 514
7 Bernie 2016 Working Families 512
7 Draft Biden Never Quit 508
8 Kasich for America America: Never Give Up 504
9 Bernie 2016 The Bottom Million 504
9 Hillary for America Keith 504
10 Kasich for America Defending Our Way of Life 502

Democrats liked the Sanders ads because they consistently focused on increasing family income, equal pay, making college affordable, fair and reasonable health care policies, and fairness in taxation, Mark Bryant, vice president of Ace Metrix Politics, told Quartz. And Independents identified with their aspirational, anti-establishment tone, he said.

“[Sanders] ads are resonating so well with Independents that it leads to him doing really well overall,” Bryant said. “Beyond the primaries, that’s where many of the campaigns will be focused,” he added, with candidates targeting swing votes.


http://qz.com/593653/bernie-sanders-ads-are-killing-it-with-democrats-and-independents/

There is a nice graph on the link depicting the share of average annual U.S. party political identification and also links taking you directly to the above mentioned ads.