^^Fundraiser email created 6/4 for a "surprise" event on 6/6???^^

[justiceischeap]

29. I posted this on another thread but I'm sure it won't ring true for people who don't want it to

I've been a web developer for PETA (lots of last minute press releases going out there), PBS and NPR. If we knew something was coming down the pike, we did this thing called "preparing." That's right...we got stuff done ahead of time so when the big news dropped, we were ready to release it a moment later. It's called being organized--if you're organization is worth any salt, you're always organized and prepared for big news releases. Most well-oiled organizations don't like to scramble around trying to get things done after the fact.

It was pretty obvious after this weekend, that HRC was going to become the presumptive nominee by the latest, Tuesday. If I'm in charge of marketing, I'm telling my designers and developers to get things ready for when that happens. If this race were any closer, I'd say that Bernie's team would have been doing the same thing. Creating content for when the inevitable happens and dropping it immediately after it's been announced.

If you haven't worked in organizations that rely heavily on social media and email marketing, then maybe it's hard to comprehend doing things ahead of time.

PS: Did you know when a team goes to the World Series or the Super Bowl, they make swag for both teams, so that no matter who wins, they have the appropriate swag available at the end of the day.