2016 Postmortem
In reply to the discussion: Bernie Spends 0 on Polling, Hillary Spends $900k. Bernie Doesn't Need Polling [View all]Drunken Irishman
(34,857 posts)'He doesn't need polling' is a very ignorant statement.
MAYBE not in the primaries, where you're focused on basically the same pie as your opponents - voters who, on the whole, are going to agree with you on 99% of the issues. But in the general? IF this his is the policy he's going to adopt, he's going to fail.
People forget just how vital polling was to Obama in 2012. They had the demographics of the country spot on in that election, which allowed them to plan on what states to campaign in, even when the national narrative was saying: campaign here!
Look at Pennsylvania. Romney made a last minute change there - putting resources in the state to try to win it. This was at the expense of other regional states HE HAD TO WIN (Ohio, namely), but a risk he took that the media latched onto - could Romney REALLY win Pennsylvania?
On DU, back then, I remember some posters saying Obama needed to get to Pennsylvania. There were even some in the media saying the same. Clearly Romney felt he had an opening - but Obama didn't bite.
Why? Because his internals were showing he was going to win Pennsylvania.
Obama won 52-47.
It was the same in places like Florida. Despite press polls indicating Romney was pulling away there, Obama still held a presence and continued campaigning. He won the state.
Internal polls, when done right, are invaluable to a campaign. 2016 is likely going to be a close election and if Bernie decides to spend zero on polling, then his only other choice will be to go by national polls, which are less accurate. Had Obama gone by national polls instead of his internals in 2012, he would've been in Pennsylvania needlessly campaigning, losing out on stops in Ohio to lock up that state.
This doesn't even get into how you can utilize polling to actually get the vote out. Every successful campaign uses polling to establish their ground game in states. Without it, you're driving blind.
But whatever. He's free to run his campaign however he wants.