2016 Postmortem
In reply to the discussion: Bernie Spends 0 on Polling, Hillary Spends $900k. Bernie Doesn't Need Polling [View all]Drunken Irishman
(34,857 posts)You do realize polling is used for more than issues, right? It's used to tell you where you need to dump your resources and where your message might not be working as well. It's used to tell you what states you need to campaign more in and what states you're probably good to pass up on because you're either too far down or far enough ahead you can afford it. Bernie isn't going to be everywhere at once - he's going to have to decide where and when to campaign. If an internal poll shows he's leading by five in Michigan but down 3 in Ohio, he's best served campaigning in Ohio.
Internal polling was a HUGE reason behind Obama's 2008 and 2012 wins. They predicted the voting electorate perfectly and it allowed them to know where to campaign, and more importantly, where their support was so they could get that support out. Polling is vital to a successful ground game.
I truly hope, if Bernie is our nominee, he plans on using polling. Or he's going to lose. Just as Romney lost in 2012.