These Charts show why Bernie Sanders is winning the Web

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7. First candidate to pay 6 figures to take over Twitter’s top trending topic:

9:10 pm ET - Oct 13, 2015 2016 - "Bernie Sanders Makes Big Twitter Purchase"

Ahead of the Democratic debate, Sen. Bernie Sanders became the first 2016 presidential candidate on Tuesday to pay six-figures to take over Twitter’s top trending topic.

Twitter users watching the debate via their smart phones will see the hashtag #DebatewithBernie at the top of the national trending topics – above the hashtag for the debate and other popular items for the day.

A spokesman for Twitter confirmed the Sanders campaign purchased the top trending hashtag, but declined to say the exact cost. In the past, Twitter has charged $200,000 for similar campaigns.

The promoted hashtag is one of Twitter’s most expensive ad options. It allows the campaign to choose which links users see when they click on the hashtag – in order to avoid spam or unsavory tweets “taking over” the hashtag. In this case, the Sanders campaign chose a tweet from Mr. Sanders’ account that asks users to sign up to say good luck to the candidate.

http://blogs.wsj.com/washwire/2015/10/13/bernie-sanders-makes-big-twitter-purchase/

I imagine that helps.