One thing is for sure, Trump is afraid of Bernie, not so much of Hillary.

[Uncle Joe]

67. If Trumps sees Sanders as "insignificant," he would work to raise his profile

so as to damage Hillary; "the perceived greater threat."

Nothing about Schultz's actions could be perceived as acting in the party's best interests considering Bernie's popularity, record breaking crowds and record breaking number of contributions. Fear trumps reason, reason trumps faith and faith trumps fear, Schultz was operating from an illogical fear mode, just before the debate and especially after Bernie's two major endorsements.

The corporate media's fear mode is directly tied to keeping the status quo in power, regime change and war, their conglomerate owners also have dog in this hunt.

Logic dictates that losing money whether by the overturning of Citizens United, Wall Street taxes or higher tax rates against the top earners must affect the decision making of the ownership, upper management and star pundits.

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

Upton Sinclair

http://www.goodreads.com/quotes/21810-it-is-difficult-to-get-a-man-to-understand-something

If as you acknowledge the corporate media and 1% have the power to pull strings and black candidates out especially considering said candidate's record breaking crowds and record breaking number contributions, whether he/she is viable or not is irrelevant, their journalistic duty should be to enlighten the nation, self-serving fear is the only logical explanation for their behavior.

Even the second and third tier Republicans have received more coverage than Bernie, I can't remember when Jeb Bush was in double digits, is he viable?