It Has become a punch line. I also don't think they can fix this without becoming a strip club or a sports club. Still sexist in concept though.
For example; if someone for some reason says, probably trying to be funny "so where'd go go out to eat, Hooters?" (I've actually done this) to a the kind of responses you get are "no"-- with a half laugh, or a story of how they went to Hooters once and it wasn't THAT bad ( but not a story of becoming a regular customary) or a small diatribe about how they're not going to a restaurant to that makes them uncomfortable. There are a few other responses, not usually outright rejection of the entire concept, but rarely have I talked to a person who goes on a even a semi regular basis unless it has to do with proximity.
I used to post a story about my oldest daughter calling me when she was stationed in Afghanistan. the phone call went something like this:
She; "Mom, the Hooters girls are here!"
Me; "what are they doing there, aren't they waitresses or something?"
She; "I guess they can dance or something--they're in my shower"!
Me; "why are they in your shower?"
She; "because its the one the can use, I'm in fatigues all the time, I have no femininity over here and here are these women, coming over to "entertain the troops" it just bugs me" I mean they're nice and everything. They invited me to the show"
At that point I lost it and started laughing, went into a little rant about what do the heterosexual (which before Obama meant all troops) female troops get for "entertainment"?
It wasn't really funny, more like gallows humor.