More efforts to get out the "women shouldn't be allowed to vote" meme (I think.)

[One_Life_To_Give]

3. Probably an EVO link

Kristina Durante, Assistant Professor of Marketing at The University of Texas at San Antonio

Neuromarketing???
http://www.neurosciencemarketing.com/blog/articles/tag/kristina-durante

“The desire for women at peak fertility to unconsciously choose products that enhance appearance is driven by a desire to outdo attractive rival women,” says Kristina Durante, a post-doctoral fellow at the Carlson School. “If you look more desirable than your competition, you are more likely to stand out.”

You just knew this would somehow tie back to some need to attract a man. Got's to pass on the best gene's ya know.