FCKH8's F-Bombs for Feminism Ad Pulled From YouTube
Of course, the advertisement is just that: an ad for a for-profit company owned by corporate branding firm Synergy Media. The shirts and sweatshirts in FCKH8's "Anti-Sexism" collection range in price from $14.99 to $36.99, and $5.00 of each purchase will go toward "kick-ass charities" that have yet to be determined.
Luke Montgomery, a spokesperson from FCKH8, tells Mashable that customers will vote on a list of charities narrowed down from Facebook suggestions on Nov. 30. Montgomery says that FCKH8 has sold more than 200,000 t-shirts since opening in 2010.
Predictably, not everyone is a fan of FCKH8's advertisement. Some have criticized it for profiting from feminist messages and slogans, referencing its controversial campaign linked to protests in Ferguson, Missouri.
In September, the brand released a video featuring children from Ferguson wearing the company's "Anti-Racism" shirts. In a similar vein to FCKH8's latest campaign, $5.00 from each purchase were donated to four anti-racism organizations.
The campaign prompted criticism for aiming to make a profit from the Ferguson protests, most notably in a Colorlines blog post on the subject.
http://mashable.com/2014/10/22/fckh8-campaign/
The Fergson thing whigged me out. Apparently the company exploits just about anything,and implies it is for social justice. They have a whole line of pro-gay,-anti- sexist, anti-racist wear. I'm sure the story is the same