Real Life ad: Clinton Campaign Now Slowly Withering Away

[GreatGazoo]

8. I have asked myself what would I do differently if Clinton was my client

I have worked on marketing campaigns for some companies that have high negatives. One of which was a very famous microcomputer software company and they told us they didn't want to do ads with phone numbers to call or even those little postcards that drop out of magazines because those would create another channel for people to voice their contempt. I've seen something similar here on DU. A new DUer observed yesterday that only 3 of the 50 threads visible on page one of GD-P had something positive to offer about Clinton (they posted it in HRC group and were banned). One of the comments in the thread was from a Clinton supporter who offered "any thread with a positive for HRC is immediately jumped on."

For corporate clients like Phillip Morris the answer was a total rebranding -- "Altria." Clinton can't do that.

I guess I would just fall back to rule #1 "sell the difference" When you focus on how you are different, don't waste airtime on the obvious. So leave out her gender because although it is a difference with appeal for some, it is obvious. Her difference over Sanders is: foreign policy experience as SoS, the Clintons' role in the economic boom of the 1990s, and ??? She is just tough to sell. Even her experience can play as a negative in a climate where the desire of the voter for more change is still front and center. Being as objective as I can be I just don't see how she wins from here.