Bernie Sanders
In reply to the discussion: Three serious questions for my fellow Bernie supporters [View all]sabrina 1
(62,325 posts)to compete with corporate funded candidates?
I remember he said he had thought very hard about this before he ran. He calculated that what he would need to run the kind of campaign he wanted to run, he would need $44,000,000. I think that is the correct amount.
First, he doesn't run negative ads on TV. THAT is a huge cost to those who are taking corporate money.
Second, he intended for this campaign to be fueled by an 'army of volunteers' on Social Media.
He takes every invitation to appear on Corporate Media shows, which is also free.
Remember, the Arab Spring happened mostly on Social Media, certainly there was no media coverage that was positive in their own countries.
Occupy Wall St, same thing. They knew the MSM would either NOT cover them, same thing with the anti-War protests, or if they did, it would be biased and mostly negative.
So they 'brought their own media'. They used every tool available on Social Media, and to make a long story short, they didn't need the MSM who finally saw that NOT covering them, wasn't working.
Without the MSM, OWS spread like wildfire across the country and even the world.
Eg, each time there was an arrest, protesters filmed it, then put it up on Social Media, Utube, FB, Twitter etc.
Bernie was an early supporter of OWS and many of them are now working for his campaign and very effectively.
So the volunteer army he is gathering is worth millions as they use their tech skills, their journalistic and organizational skills because they believe it is so important.
There again, while his opponents will spend millions on this kind of advertising he has so many professional people doing it for him for nothing.
See Bernie2016TV eg, which just started two months ago and now has half a million viewers with more every day.
Not to mention that nearly half a million individual people have donated to his campaign and I think he is likely to reach his goal way sooner than he expected.
He doesn't spend money on polling, eg. Hillary's campaign spent nearly one million up to last time we got stats on that.
And I'm sure everyone else is doing the same.
And each time he gets some new supporters, his small donations increase.
Plus supporters are doing stuff on their own to help raise money for him.
I think he's showing that candidates DON'T need all that money they say they need.
So far, his campaign has been exceptional and he has spent very little money.