How many contributions Bernie?

[corbettkroehler]

15. In Email Marketing, This Is Known As Microtargeting

It is a scientifically proven fact that in email marketing, a significant portion of messages go unopened. I know this because I have worked in the field for 20 years.

There are millions of email users who leave YEARS of unopened messages in their inbox with the intention of "getting to them later". I have close friends who operate that way. I have clients who do this and I am forced to send them another copy just so that the original message will be seen.

The phenomenon you have seen is STANDARD EMAIL MARKETING used by millions of marketing campaigns, including political ones. During the year-end push, DOZENS of non-profit organizations on whose lists I appear did EXACTLY the same thing yet no one accuses of them of trying to inflate their donor base artificially. If you'd like some examples: National Resources Defense Council, People For The Ethical Treatment of Animals and The League of Conservation Voters. I received MULTIPLE solicitations from each of them, among others, within a span of 36 hours and thought nothing of it.

You conveniently sidestepped the larger, irrefutable fact that Bernie published grand totals in which donors were counted once for the calendar quarter, no matter how many times they contributed money during that quarter, and that number was 300,000 new contributors, a yuge haul.

As for the split of contributions to ActBlue, had you worked on a campaign as I have, you would know that ActBlue is widely ADORED within the Democratic Party around the country for helping to raise BILLIONS for campaigns up and down the ballot since its launch about 15 years ago. The convenience of donating to a campaign by credit card rather than mailing a check FAR, FAR, FAR outweighs the processing expenses because the convenience increases the likelihood that donors complete the transaction rather than being forced to find their checkbook, worry that they have postage on hand and remember to take the envelope to the street, nevermind the possibility of having the check be lost in the mail. Credit cards are here to stay and, what really counts, is that large numbers of small donors have chipped in a few bucks here and there.