Axios: Bloomberg's big bet on the power of money [View all]

[highplainsdem]

https://www.axios.com/bloomberg-spending-2020-election-2ceac839-1efc-4914-afe2-66016ac20faf.html

Michael Bloomberg’s prolific spending aims to make him as legitimate and familiar as his rivals. It also confronts two realities: President Trump is out-raising all the other Democrats with ease, and the Democratic National Committee is anemic.

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He’s blowing through cash to create a parallel (or bigger) unofficial, uncoordinated party infrastructure in case the DNC can’t help the eventual Democratic nominee enough in states that should be competitive with Trump.

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His campaign announced Tuesday that they will double their ad spending, which is expected to put it around $600 million for TV and digital ads alone.

That spending alone is over 9x all of the money the DNC raised in 2019.

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Lots more at the link, including graphs.

The graphs also show that Sanders greatly outspent his other Democratic rivals, and outspent the Trump campaign, in total campaign spending last quarter, and in digital and network ad spending so far this year (in case you wonder what's fueling Sanders' improvement in the polls).

Anyway, it's an interesting article.