...they are all over the ideological map. When people say something like, "we have to appeal to the moderates," the question you need to ask is, "Which moderates?" I will once again post the following article, which counters the dominant narrative at DU, at MSNBC and elsewhere: https://fivethirtyeight.com/features/the-moderate-middle-is-a-myth/.
The article deals with "moderate," "independent" and "undecided." But the meaning of "liberal" and "very liberal" and so on is also going to vary widely from person to person, from one part of the country to another (or from one state to another, such as Nevada vs. South Carolina).
As the political scientists Donald Kinder and Nathan Kalmoe put it, after looking at five decades of public opinion research, the moderate category seems less an ideological destination than a refuge for the innocent and the confused. Similarly, political scientist David Broockman has also written about the meaninglessness of the moderate label, particularly as a predictor of centrism.
The takeaway is simple: As they must with independents, any pundit who talks about moderates as a key voting bloc begs that second follow-up question: Which moderates?
The upshot of all this is that if youre a campaign trying to appeal to independents, moderates or undecided voters or a concerned citizen trying to make sense of these groups in the context of an election policy and ideology arent good frames of reference. There just isnt much in terms of policy or ideology that unites these groups.
Anybody who claims to have the winning formula for winning moderate, independent or undecided voters is making things up. Perhaps more centrist policies will appeal to some voters in each of these categories but so will more extreme policies....And come election day, these potential swing voters may not ultimately care all that much about policy. They dont tend to identify themselves based on ideology, and they dont follow politics all that closely.
Emphasis mine, because that's a sentence everyone on DU should take to heart.