New Studies Show Pundits Are Wrong About Russian Social-Media Involvement in US Politics [View all]

[Uncle Joe]

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2016 Election Content: The most glaring data point is how minimally Russian social-media activity pertained to the 2016 campaign. The New Knowledge report acknowledges that evaluating IRA content “purely based on whether it definitively swung the election is too narrow a focus,” as the “explicitly political content was a small percentage.” To be exact, just “11% of the total content” attributed to the IRA and 33 percent of user engagement with it “was related to the election.” The IRA’s posts “were minimally about the candidates,” with “roughly 6% of tweets, 18% of Instagram posts, and 7% of Facebook posts” having “mentioned Trump or Clinton by name.”

Scale: The researchers claim that “the scale of [the Russian] operation was unprecedented,” but they base that conclusion on dubious figures. They repeat the widespread claim that Russian posts “reached 126 million people on Facebook,” which is in fact a spin on Facebook’s own guess. “Our best estimate,” Facebook’s Colin Stretch testified to Congress in October 2017, “is that approximately 126 million people may have been served one of these [IRA] stories at some time during the two year period” between 2015 and 2017. According to Stretch, posts generated by suspected Russian accounts showing up in Facebook’s News Feed amounted to “approximately 1 out of 23,000 pieces of content".

Spending: Also hurting the case that the Russians reached a large number of Americans is that they spent such a microscopic amount of money to do it. Oxford puts the IRA’s Facebook spending between 2015 and 2017 at just $73,711. As was previously known, about $46,000 was spent on Russian-linked Facebook ads before the 2016 election. That amounts to about 0.05 percent of the $81 million spent on Facebook ads by the Clinton and Trump campaigns combined. A recent disclosure by Google that Russian-linked accounts spent $4,700 on platforms in 2016 only underscores how minuscule that spending was. The researchers also claim that the IRA’s “manipulation of American political discourse had a budget that exceeded $25 million USD.” But that number is based on a widely repeated error that mistakes the IRA’s spending on US-related activities for its parent project’s overall global budget, including domestic social-media activity in Russia.

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Based on all of this data, we can draw this picture of Russian social-media activity: It was mostly unrelated to the 2016 election; microscopic in reach, engagement, and spending; and juvenile or absurd in its content. This leads to the inescapable conclusion, as the New Knowledge study acknowledges, that “the operation’s focus on elections was merely a small subset” of its activity. They qualify that “accurate” narrative by saying it “misses nuance and deserves more contextualization.” Alternatively, perhaps it deserves some minimal reflection that a juvenile social-media operation with such a small focus on elections is being widely portrayed as a seismic threat that may well have decided the 2016 contest.

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https://www.thenation.com/article/russiagate-elections-interference/