Joe's biggest obstacle - social media? [View all]

[Otto Lidenbrock]

The right wing will fire shots at all the democratic candidates but Biden is in the firing line from the Bernie constituency and he appears fairly "meh" among other prominent democrat accounts (10k+ followers) i.e. "I'll vote for him if he's the nominee but he's not my first choice".

Barely anyone heard of Mayor Pete outside of his town a few months ago but social media elevated him. Beto had a social media wave during his senate run which he has lived off for his 2020 candidacy. Biden doesn't need any recognizing and is polling well now but in order to maintain it all the way through to November 2020 he will have to develop a social media strategy.