https://deadline.com/2020/06/donald-trump-viral-videos-meidas-touch-1202956847/
The Race To Go Viral: Three Brothers’ Anti-Donald Trump Videos Draw Millions Of Views
By Ted Johnson
Ted Johnson | June 12, 2020 7:25am

A day after Ivanka Trump posted an online commencement address that was scrapped by a Kansas university, a different version appeared on Twitter that also generated a great deal of attention.

It was a spot that, among other things, interspersed her words with scenes of cops firing smoke canisters and pepper balls to clear out Washington D.C.’s Lafayette Square and soldiers occupying the steps of the Lincoln Memorial. From the group MeidasTouch.com, the video, with a hashtag of #ByeIvanka, generated more than 6.5 million views.

MeidasTouch.com is a new political action committee that is the brainchild of three brothers who believe that they have hit on a formula for drawing attention: Using Donald Trump’s words against him, or those of his family.

“There is a thematic piece that goes throughout the videos — we use real pictures and real imagery and juxtapose them with their words,” said Ben Meiselas, a partner at Geragos & Geragos who represented Colin Kaepernick’s lawsuit and settlement with the NFL. Also spearheading the videos are his brother Brett, who served as head of digital post-production on The Ellen DeGeneres Show, and Jordan, who works in marketing and advertising in New York.

--more at link--

With MeidasTouch, 3 Brothers Are Creating Visceral Ads by Using Trump’s Words Against Him
Exclusive: An attorney for Kaepernick, an editor for Ellen and an agency pro are generating views by the millions
By
David Griner | June 1, 2020
Some of 2020’s most viral political ads have come from a liberal organization called MeidasTouch, and if you’d never heard of the group before the past few weeks, there’s a good reason: they didn’t exist yet.

Al Franken
@alfranken
6,200 people at Trump rally in Tulsa. Acts that had bigger crowds at the same venue in 2019:

- Sha Na Na
- The Pips (w/o Gladys Knight)
- Loverboy
- John Tesh
- The West Virginia Touring Company of La Traviata

The findings empirically answer the age-old question of whether it's better to charge more for a primary product (in this case, the movie ticket) or a secondary product (the popcorn). Putting the premium on the "frill" items, it turns out, indeed opens up the possibility for price-sensitive people to see films. That means more customers coming to theaters in general, and a nice profit from those who are willing to fork it over for the Gummy Bears.

Indeed, movie exhibition houses rely on concession sales to keep their businesses viable. Although concessions account for only about 20 percent of gross revenues, they represent some 40 percent of theaters' profits. That's because while ticket revenues must be shared with movie distributors, 100 percent of concessions go straight into an exhibitor's coffers.