"Bring out the Dead to Me board!". lol
http://www.cc.com/video-clips/kyuvud/the-colbert-report-dead-to-me---raptors
They'll be losing diarists, and eyeballs. It's community that makes sites like that very popular. It's just not that unique, or even an essential read. It's not a smart decision. I've seen popular sites fracture over infinitely more trivial issues. Console gaming vs. PC gaming, Quake 3 vs. UT, nVidia vs. 3dfx/AMD.
People bail on sites because of bias over their games, and toys. Telling them to ditch espousing their political beliefs, and speaking aggressively for their candidate? Wow, that's so not going to be a success.
P.S. The following image has been known to cause an uproar to the point of moderators having to step in. lol. And even on sites dominated by well off/white collar, well educated, adults.
http://knowyourmeme.com/memes/the-glorious-pc-gaming-master-race
About
The Glorious PC Gaming Master Race is a facetious label used to attribute superiority to those who prefer to play video games on a personal computer (PC). Conversely, those who prefer to play games on a console are sarcastically referred to as “dirty console peasants.” Although initially used in the context of PC vs. console debates, this mocking phrase has since spawned a number of derivatives to criticize elitist sentiments that are prevalent in other subcultures.
Origin
On January 23rd, 2008, online video game magazine The Escapist[2] published a review episode of the PC game The Witcher[1] as part of their review series “Zero Punctuation.”[3] In the video, the narrator quips how The Witcher’s complex structure makes the gaming experience optimized for PC users so that “those dirty console playing peasants don’t ruin it for the glorious PC gaming master race.” Within six years, the episode gathered over 400 comments and 650 Facebook likes on the Escapist website.
It really is a thing that causes an uproar. I don't see Daily Kos as being immune to this effect.
Ha! Put supporters of political candidates, during the primaries, at the far right of the scale.