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In reply to the discussion: Rachel Maddow closes 2017 by beating the pants off Sean Hannity [View all]Kaleva
(40,439 posts)"By Chris Ariens on Jul. 21, 2017 - 9:25 AMComment
Rachel Maddow may be cable TVs No. 1 show right now, but advertisers are still paying much more for commercials during Fox News shows.
According to new data from Standard Media Index, Fox Newss 8 p.m. show, Tucker Carlson Tonight earns $13,779 for a :30 commercial, while Maddow, at 9 p.m. on MSNBC, earns $4,193 per :30 spot. Granted, Fox Newss previous 8 p.m. show, The OReilly Factor, was cables No. 1 show for more than 15 years with a loyal, built-in audience, many of whom have stuck with Carlson. At the same time, Carlson has also improved the timeslot 13 percent from the average cost in Q2 2016."
http://www.adweek.com/tvnewser/brands-pay-3-times-as-much-for-ads-on-tucker-carlson-than-on-rachel-maddow/335797
This could and will change if Maddow continues to beat Hannity in the ratings.